Off Menu is a private dating app that pairs New Yorkers for blind dates at the city’s most coveted restaurants. No swiping, no bios: just taste, timing, and a table for two.
The voice is witty, mysterious, and slightly flirtatious, reflecting the thrill of meeting a curated stranger at a hidden gem restaurant.
Branding, Advertising, UX/UI Design
Off Menu
2025
Personal Project
Branding Attraction
Logo: Classic NYC establishments’ signage. Either hand-lettered or neon sign-inspired.
Color: Perfect balance between calm refinement and adventure.
Color Palette
Logo
Advertising Taste
“Taste profiles” covering subject’s face to highlight how Off Menu matches by taste, not by photo/bio.
Corner graphic to emulate
ticket stubs’ corners or inside
flaps of leather covers
that
hold menus and checks.
Grid system design,
just like Manhattan!
Matchbooks available at date venues
Going Mobile
Social Media Feed: Combination of OOH graphic style, B&W photography, and color film photography.
Referral Text: Prospective members can join by referral through a texted link or via generated code.
Monthly Member-Only Mixer Invite
Paid Social: Advertise our exclusive event as incentive for people to join the social club.
Physical Invitation: For members and people we want to court for our social club.
